For the last year or so, my interest in the Boomer marketplace and  new products has gotten me thinking about the hearing aid market. It is hard to  find a major consumer product category more in need of disruptive  innovation.  Here are the basics of what I’ve learned about this market:

No One Buys Hearing Aids When They Need Them

As a health and quality-of-life issue, the medical establishment  does a terrible job of meeting a genuine consumer need. Individuals typically  buy hearing aids a full decade after they actually need them. And while cost is  a factor, antiquated assumptions and business practices are also contributing to  that delay.

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