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When we launched a website for Boomers in 2009, a surprising number of brands and agency people used to ask, “Are Boomers really using the Internet?” While the undeniable online activity of real people over 45 have silenced those concerns, a lot of other questions remain about how this online activity is related to their actual behavior as consumers.

In a recent survey on our site, more than 700 respondents (almost all women aged 45-65) told us they are using the Internet just like younger consumers to evaluate all kinds of purchases. But beauty brands are doing a better job than anyone else at engaging them with online content and activity.

Why beauty brands do better online –  read my complete post on MediaPost.

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