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We have recently been asking Boomer women how they travel the path to purchase new products, and their answers are surprising only because they don’t point to the tools used by many marketers today.

No matter how many “friends” and “followers” your brand has, Facebook and Twitter are not the places to activate Boomer women consumers.

So what’s the best way to get Boomers to buy your new product? Read my complete post on MediaPost.

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