Stephen R. ReilyManaging Director, Chairman & General Counsel
Marketing guru, legal scholar, and gifted communicator, Stephen Reily lives to find marketplace gaps and opportunities for new consumer offerings – and he loves turning people and companies who think like he does into IMC’s long-lasting partners. Looking for a way to connect his legal background with a passion for new products, in 1997 Stephen co-founded IMC as a brand licensing agency that has represented major companies like Kraft Foods, S.C. Johnson, Wrigley, and Abbott Labs, and dozens of iconic brands like Dole, Valvoline, Philosophy, Milk-Bone, and TABASCO. He writes frequently for MediaPost and brandchannel.com, has published articles in BRANDWEEK, and has been an award-winning speaker at leading industry events including the Consumer Electronics Show (CES), the National Retail Federation (NRF) Big Show, Book Expo America, the American Society for Aging (ASA), and M2W® – The Marketing to Women Conference. Based on frustration with his own clients’ refusal to invest in some of their most profitable and loyal consumers (women 45+), Stephen launched a new product offering himself: VibrantNation.com, now the leading online community for those vibrant women 45+ and a network of influential women who activate and engage millions of their peers on blogs and social media. Stephen serves on the Advisory Board of the Licensing Journal, where for three years he wrote a monthly column on corporate trademark licensing. He has served as an officer of the International Licensing Industry Merchandisers’ Association (LIMA), the trade organization of the licensing industry, and is a member of the International Trademark Association (INTA) and the Licensing Executives Society (LES). A former corporate attorney, Stephen graduated from Yale College, summa cum laude, and from Stanford Law School, after which he clerked for Justice John Paul Stevens of the U.S. Supreme Court. He lives in Louisville, Kentucky, with his wife and three children.
Carla E. DearingManaging Director & CEO
Carla leads the growth strategy for IMC, including acquisitions of new capabilities that help our clients compete in today's ever-changing marketplace. Carla started her career at Morgan Stanley & Co. in financial analysis and new product development, and spent time in the company’s London and Geneva offices. She then co-founded a financial advisory and fund administration firm that was acquired by a Boston bank now owned by State Street Bank. Carla then became the founding CEO of Community Foundations of America, Inc., with a blue-chip funder list of philanthropies such as the W.K. Kellogg Foundation and the Ford Foundation, and more than 115 community foundations nationwide. She also served as a senior administrator in the university health care industry focusing on strategy development and execution. Carla graduated Phi Beta Kappa from the University of Michigan with a B.A. in economics and political science, and she holds an M.B.A. from the University of Chicago. She is an avid cyclist and triathlete.
Emily WickerhamVice President, Client Services
Emily leads IMC’s client services, ensuring that our clients are in good hands. She has has helped launch over 50 new products into the marketplace through work with CPG brands such as Kraft Foods, Wrigley, TABASCO, S.C. Johnson and Chiquita. She has extensive product development experience and advises clients on brand strategy direction, marketing execution, trademarks and quality control issues. Emily also helps foster VibrantNation.com, the online community IMC manages, and she oversees the influencer marketing campaigns for our blogging network. Emily earned a B.A. in Advertising and English from Western Kentucky University and an M.B.A. from Indiana University Southeast.
Katharine CrawfordVice President, Partner Development
As a senior member of the Partner Development team at IMC, Katharine is dedicated to helping our partners develop strategic influencer marketing campaigns to generate buzz and consumer awareness for their brands. She has developed and executed campaigns for L’Oreal USA, ConAgra, Kimberly-Clark and Verizon Wireless.Prior to joining IMC, Katharine lived in New York City where she worked for News America Marketing, a News Corporation Company, for 10 years. During that time, Katharine worked directly with senior-level marketers and their agencies to develop, implement and analyze print, point-of-purchase and online programming as part of an overall integrated marketing plan. She has developed shopper marketing and consumer promotion programming for Fortune 500 companies such as L’Oreal USA, Pepsi, Energizer and American Express. Katharine earned a B.A. in Communications and International Marketing from Miami University.
Meghan FicarelliDirector, Business Development
Meghan works with Vibrant Nation partners to build solutions for client brand awareness and ensure expectations are surpassed. Her knowledge of the marketing industry will help to build our services, while her insights will make reach easier for Vibrant Nation partners.Prior to joining Vibrant Nation, Meghan served as an Account Supervisor at M Booth specializing in retail and consumer marketing. During her career, she has collaborated with luxury, home, consumer packaged goods, and retail clients as well as nonprofits. She has worked on large scale marketing campaigns for her clients, including brands such as, T.J. Maxx, JCPenney, Procter & Gamble, and Kimberly-Clark, focusing on everything from procuring spokespeople to event execution and developing a top tier media strategy.
Nancy BowmanVice President
With a background in influencer marketing, user-generated content and social media, Nancy joined Vibrant Nation from BlogHer. She is the mother of a middle-schooler and lives in the New York area, where she is an entrepreneur, creator/writer and continues to be involved in the entertainment world. She started her career at an advertising agency in Toronto. With 20 years’ experience in advertising, marketing and strategy, she develops custom influencer marketing programs with clients and their agencies, and has partnered with numerous brands including Procter & Gamble, Unilever, General Motors, IBM, Verizon, Pizza Hut and Milk.
Nancy DefauwSenior Director, Strategy & Research
Nancy brings 20 years of experience in developing successful growth strategies for a broad range of clients across multiple sectors including Discover Card, Allstate, DIRECTV, and the Cisco Foundation. By rigorously unpacking the historical data, studying the market-based evidence, and critically evaluating a client's assets, Nancy has identified new revenue opportunities for clients and shaped the strategies needed to successfully pursue them. Her skills include customer analytics and predictive modeling to increase ROI. Nancy earned dual B.A.s in History and Economics from Knox College, where she graduated Phi Beta Kappa with honors.
Beth BlakelySenior Director, Digital Marketing
Creativity has always been the heart of Beth’s career. Her experience with writing, publishing, project development and management, marketing and recruitment have all come together in her role as Director of Digital Marketing at IMC/VibrantNation.com. She joined the Vibrant Nation staff in 2008. She helped build community membership and the Vibrant Influencer Network of bloggers and other social media influencers. Previously, she was part of the marketing team at the Kentucky Center for the Arts, then took the show on road teaching adult software classes for New Horizons Computer Learning Center. Bitten by the technology bug, Beth spent nearly eight years at TechRepublic (formerly a CNET company), first writing and editing, then as part of the product development team charged with increasing and engaging its membership.
Julie BrownDirector, Program Management
As a member of the client services team, Julie focuses her efforts on program management services for our licensors and licensees. She has wide-ranging knowledge of the product development process, having launched a number of new products to market via licensing partnerships. Julie has also worked with IMC’s Vibrant Nation Community to manage influencer marketing campaigns for our clients. Before joining the IMC team, Julie worked in marketing, communications and business development roles for professional services firms, most recently at Bingham Greenebaum Doll LLP. She received her B.B.A. in Finance from the University of Kentucky and her M.B.A from the University of Louisville.
Cara ReynoldsDirector, Communications
Cara has worked in publishing since that meant paper and ink, and she still loves discovering and shaping a great story - then doing what it takes to help that story reach its audience. Before joining IMC/Vibrant Nation, Cara was a writer and editor for such innovative media companies as Lucasfilm, Creative Publications, Classroom Connect, and CNET (now CBS Interactive). As Editor of Vibrant Nation, IMC’s influencer marketing division, Cara works closely with the community of women age 45+ to identify what this influential demographic needs and wants, across the full range of topics unique to this life stage. As Director of Communications for IMC, Cara designs influencer marketing campaigns that enable brands to reach and engage this powerful purchasing demographic. Cara received her M.A. in English from the University of California at Irvine and her B.A. from the Ateneo de Manila University in the Philippines.
Jessica MalleoAssociate, Partner Development
As the newest member of the Partner Development team, Jessica works closely to support the efforts of the team to bring in new partnerships and maintain existing relations. She is also responsible for creative services, research, campaign outreach, and project management. Before joining IMC, Jessica worked as a graphic designer for Harley-Davidson Bowling Green. She received her B.A. in Advertising and Marketing from Western Kentucky University.
Jodie LyonsManager, Program Management
As Program Manager on the client services team, Jodie works to develop and execute integrated and strategic social media experiences. With a strong creative background in graphic design and video production, Jodie also ideates and creates visually compelling content for use on social platforms.Prior to joining Vibrant Nation, Jodie lived in Chicago where she graduated Magna Cum Laude from DePaul University with her B.A. in Public Relations and Advertising. Previously she has worked in public relations for MSLGROUP in Chicago and TogoRun in London.
Logan HornungManager, Program Management
As a member of the client services team, Logan focuses her efforts on program management within IMC’s Vibrant Nation Community to effectively execute influencer marketing campaigns for our clients. She has experience in marketing, public relations, and customer service. Before joining IMC, Logan was a customer service representative at Trover Solutions while also working as a marketing and communications intern at the Olmsted Parks Conservancy. She received her B.A. in Public Relations from Eastern Kentucky University.
Amanda BallMarketing Manager
As Marketing Manager of the Business Development team, Amanda works to promote and execute strategic awareness to generate buzz around influencer marketing. With a strong creative background in graphic design, Amanda also creates visually compelling content for use internally and on social platforms.Prior to joining Vibrant Nation, Amanda lived in Paducah, Kentucky, where she worked as the Marketing Director for The National Quilt Museum. During her time there she developed and executed campaigns to generate buzz and awareness of exhibits and events. She also spearheaded one of the most lucrative annual fundraisers and built the internship program. She has experience creating websites, running a print shop and researching markets.Amanda earned a B.F.A. in Graphic Design from Western Kentucky University. She has a passion for developing growth in people and companies as well interests in art.
Carol WindellBusiness Manager
Carol joined IMC in 2008 bringing more than 25 years of experience in various executive support roles to the team. Besides overseeing day-to-day office management tasks, she plays a key role in the GMR and royalty reporting process. Prior to coming to IMC, Carol spent over 20 years in the career transition and leadership development industry.