MILK-BONE Pet Accessories

  • Expands brand’s impact in pet aisles and at home
  • Makes MILK-BONE a bigger part of the fun experience of owning a dog and a new way to express affection for their best-friends
  • Extended consumer interaction time with the brand through a full line of branded accessories

“IMC Licensing helped the MILK-BONE brand identify adjacent product categories that would significantly increase the brand’s role at retail – and in dog owner’s lives.”

–  David Contract, MILK-BONE, Brand Manager