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4-16-2015 3-25-39 PM

Are You Ready To Be Dumped?

When marketers are asked how they keep Boomers engaged, those who don’t ignore them usually admit they take them for granted.

If you are one of these marketers, you should get ready to be dumped.

Recent research from global PR/communications firm Ketchum reminds us that consumers 50+ (and especially women) are suddenly ready for change in all aspects of their lives. And that does mean all aspects. As Ketchum neatly summarizes: “For spouses who haven’t been pulling their weight, friends who are high on drama, and brands that are just force-of-habit, it could mean getting left behind.”

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GenX is 50 - Super Connected

“Home Alone”? Hardly: Former Latchkey Kids are Now Superconnected Adapters

In 2008 we showed that Baby Boomers were the first generation of women whose connections were actually growing as they aged.

In contrast to the dated stereotypes of women withdrawing into a life with diminishing connections to the real world, we showed that today’s vibrant woman becomes only more connected as she ages – a trend that technology only enhances.

As GenX turns 50, its members are more than continuing this trend.

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GenX is 50 - Engaged and Optimistic

Dazed and Confused – Not! Turning 50, GenX is Engaged and Optimistic about the Future

Often portrayed as aimless and uncertain, GenX still bears a label from one of its own hallmark films, “Dazed and Confused.”

The 1993 coming-of-age film by Richard Linklater (director of 2014’s coming-of-age film “Boyhood”) featured an ensemble cast that propelled the careers of many GenX icons, including Matthew McConaughey, Ben Affleck, Mila Jovovich and Parker Posey.  The plot is the definition of aimlessness, featuring a crew of high school students cruising, drinking beer, making out and philosophizing nostalgically about a life that already seems to have passed them by.

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GenX is 50 - Always Digital

The Original Geeks: Selling to GenX Means Digital More than Ever

32 years ago the movie WarGames was a hit, introducing the world to GenX icons Matthew Broderick and Ally Sheedy.  In the movie, Broderick plays a Seattle high school student who hacks into the U.S. military supercomputer that controls nuclear weapons.  Thinking he is playing a computer game, Broderick’s character ends up nearly starting World War III; he uses another computer game to keep it from happening.

A lot has changed since WarGames premiered in 1983.  Broderick and Sheedy and both now 52 and computers don’t use telephone headsets to connect to the internet, but one important thing hasn’t changed.  The nation’s first generation of geeks continue to live a completely digital life.  GenX may in fact be the first generation to erase the stereotype that passing age 50 means you lose touch with technology.

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GenX is 50 and the most important influence is women like them

“Self-Reliant Loners”? GenX Women Rely on Peers More than Ever

For 30 years, members of GenX (born 1965-1980) have been stereotyped as individualistic loners, cynics who look out only for themselves.

As depicted in 1989’s iconic “Heathers,” the young women of GenX (played by Winona Ryder, Shannen Doherty, and Kim Walker) were both cliquish and disloyal to the max, willing to turn on even their closest friends with sadistic vengeance.

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GenX is 50 and happy to be there

GenX is 50 and are Happy to be There

When we launched Vibrant Nation, the leading online community and influencer network for women 45+, our members were almost all Baby Boomers.  But it wasn’t long before we started seeing women born in 1965 and later start to join VibrantNation.com.  These women weren’t Boomers at all.  Members of GenX (born from 1965-1980), they suddenly found themselves entering this vibrant state of midlife just as Boomers had before them.

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google hang out picture

Why Finance Should Take A Page Out of Pharma’s Social Media Playbook

We are all struggling to find ways to use social media to really connect with people, but Finance, one of the biggest marketing industries in the country, has to do it with one hand tied behind its back.

This is because of the restrictions that the SEC places on financial firms’ use of social media.  The SEC itself proclaims:

“Social media is landscape-shifting. It converts the traditional two-party, adviser-to-client communication into an interactive, multi-party dialogue among advisers, clients, and prospects, within an open architecture accessible to third-party observers.”

That’s an understatement! Read more