When marketers are asked how they keep Boomers engaged, those who don’t ignore them usually admit they take them for granted.
If you are one of these marketers, you should get ready to be dumped.
Recent research from global PR/communications firm Ketchum reminds us that consumers 50+ (and especially women) are suddenly ready for change in all aspects of their lives. And that does mean all aspects. As Ketchum neatly summarizes: “For spouses who haven’t been pulling their weight, friends who are high on drama, and brands that are just force-of-habit, it could mean getting left behind.”