In our recent survey, Baby Boomer women told us that cosmetic and skincare companies aren’t telling her what she really wants to hear about their products.
Age 50: A Time to Capture Women Again
Ninety percent of our survey respondents told us that they use different skincare and cosmetic products than the ones they used at age 30 or 40. And only half said that they are still buying brands they bought 10-20 years ago. Brand loyalty among these women – and more than 10 million are in their late 40s and early 50s – is almost completely up for grabs. Cosmetic companies should be fighting hard to win this woman for the next stage of her life. Read more