About IMC Partnerships
Passionate and curious about branded products and partnerships, IMC has long been known for offering fresh thinking and creativity to its clients and partners, along with strategic and disciplined program execution.
With a roster of iconic brands going back to our founding in 1997, and a strong reputation for quality and integrity in the marketplace, IMC offers unique value to global companies and their brands seeking to extend their reach, innovate, and build new revenue streams through marketing and/or strategic partnerships.
Brand Licensing, through our IMC Licensing division
Founded in 1997, IMC Licensing is a full-service, global brand licensing agency.
In our licensing work, making great products happen means making the right products happen. Our ideas are always informed by the marketplace and the latest consumer insights to ensure that an opportunity is sizable and sustainable.
With IMC’s established relationships and proprietary database of more than 20,000 manufacturers, brands, and retailers, we allow brands to enter new markets, leapfrog competitors, and grow in new and exciting ways.
New Products, through Consulting Services and Proprietary Products
Consulting Services: With over 19 years of experience launching new products and with the insights from Vibrant Nation, our online network of women 45+, IMC knows what it takes, including accessing valuable partners, to help our clients develop and launch new products. We can help you build strategy, execute consumer research, and guide you in partnership development in order to launch your great new product into the marketplace.
Proprietary Products: Recently IMC has created and launched SUM180, an online financial planning service that provides an online Plan, plus optional support from actual advisers. Derived from the insights from Vibrant Nation’s community of women 45+ about what is missing in the financial services industry and from the partnership capabilities of IMC, SUM180 has already achieved significant recognition (link to the In the news page, possibly repeat that graphic here) as an innovation in the financial planning market, with the first-ever online community of users providing support for users’ financial challenges.
Who We Are
We are a team of serial entrepreneurs, marketers, new product lovers, partnership and execution experts, and technologists who relish mixing our skills and relationships for clients and for ourselves to make new products happen, and get people talking about them.
Stephen R. Reily
Managing Director, Chairman & General Counsel
Managing Director and CEO
Vice President, Client Services
Senior Director, Strategy & Research
Senior Director, Digital Marketing
Sr. Director, Program Management
Manager, Program Management
Digital Marketing Manager
Examples of Our Work
Reddi-wip and Vibrant Nation
Healthy Choice and Vibrant Nation
Rocky Mountain Chocolate Factory and Kellogg’s
Cinnabon® and Mellace
Dole® and Target Foods
MILK-BONE® and Pet Brands
Borghese® and Icon Eyewear
Life Savers® and Unilever
Get In Touch Today
We would love to hear from you!