About IMC Partnerships

IMC is a global agency that makes great products happen through its work in digital marketing (Vibrant Nation), brand licensing (IMC Licensing) and new product development consulting and proprietary products (SUM180). (link all)

Passionate and curious about branded products and partnerships, IMC has long been known for offering fresh thinking and creativity to its clients and partners, along with strategic and disciplined program execution.

Services

With a roster of iconic brands going back to our founding in 1997, and a strong reputation for quality and integrity in the marketplace, IMC offers unique value to global companies and their brands seeking to extend their reach, innovate, and build new revenue streams through marketing  and/or strategic partnerships.

Vibrant-Nation

Digital Marketing, through our Vibrant Nation division

Launched in 2008, Vibrant Nation has quickly grown into the leading network of women 45+, through our network of 1,000 bloggers with a reach of 50+ million and 90,000 community members engaged on our VibrantNation.com site.

Having literally written the book on women 45+, Vibrant Nation knows what great products these women want, and we know how to get them talking about them, too.   We harness the collective voice of vibrant women everywhere to make an impact on issues that are important to us and on the products and services that we need and love.

Serving top agencies and brands, Vibrant Nation provides content creation and amplification services.  Through VibrantNation.com, we offer products and ads to reach consumers directly.

Brand Licensing, through our IMC Licensing division

Founded in 1997, IMC Licensing is a full-service, global brand licensing agency.

In our licensing work, making great products happen means making the right products happen. Our ideas are always informed by the marketplace and the latest consumer insights to ensure that an opportunity is sizable and sustainable.

With IMC’s established relationships and proprietary database of more than 20,000 manufacturers, brands, and retailers, we allow brands to enter new markets, leapfrog competitors, and grow in new and exciting ways.

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SUM180_Homepage

New Products, through Consulting Services and Proprietary Products

Consulting Services: With over 19 years of experience launching new products and with the insights from Vibrant Nation, our online network of women 45+, IMC knows what it takes, including accessing valuable partners, to help our clients develop and launch new products. We can help you build strategy, execute consumer research, and guide you in partnership development in order to launch your great new product into the marketplace.

Proprietary Products: Recently IMC has created and launched SUM180, an online financial planning service that provides an online Plan, plus optional support from actual advisers. Derived from the insights from Vibrant Nation’s community of women 45+ about what is missing in the financial services industry and from the partnership capabilities of IMC, SUM180 has already achieved significant recognition (link to the In the news page, possibly repeat that graphic here) as an innovation in the financial planning market, with the first-ever online community of users providing support for users’ financial challenges.

Who We Are

We are a team of serial entrepreneurs, marketers, new product lovers, partnership and execution experts, and technologists who relish mixing our skills and relationships for clients and for ourselves to make new products happen, and get people talking about them.

Stephen R. Reily

Stephen R. Reily

Managing Director, Chairman & General Counsel
Marketing guru, legal scholar, and gifted communicator, Stephen Reily lives to find marketplace gaps and opportunities for new consumer offerings – and he loves turning people and companies who think like he does into IMC’s long-lasting partners.
Carla Dearing

Carla Dearing

Managing Director and CEO
Carla leads the growth strategy for IMC, including acquisitions of new capabilities that help our clients compete in today’s ever-changing marketplace.
Emily Wickerham

Emily Wickerham

Vice President, Client Services
Emily leads IMC’s client services, ensuring that our clients are in good hands. She has extensive product development experience and advises clients on brand strategy direction, marketing execution and trademarks.
Katherine Crawford

Katherine Crawford

Vice President, Partner Development
As a senior member of the Partner Development team at Vibrant Nation, Katharine is dedicated to helping our partners develop strategic influencer marketing campaigns to generate buzz and consumer awareness for their brands.
Nancy DeFauw

Nancy DeFauw

Senior Director, Strategy & Research
Nancy brings 20 years of experience in developing successful growth strategies for a broad range of clients across multiple sectors including Discover Card, Allstate, DIRECTV, and the Cisco Foundation.
Beth Blakely

Beth Blakely

Senior Director, Digital Marketing
Creativity has always been the heart of Beth’s career. Her experience with writing, publishing, project development and management, marketing and recruitment have all come together in her role as Director of Digital Marketing at Vibrant Nation.
Julie Brown

Julie Brown

Director, Program Management
As a member of the IMC client services team, Julie focuses her efforts on program management services for our licensors and licensees. She has wide-ranging knowledge of the product development process, having launched a number of new products to market via licensing partnerships.
Logan Hornung

Logan Hornung

Manager, Program Management
As a member of the Vibrant Nation client services team, Logan focuses her efforts on program management to effectively execute influencer marketing campaigns for our clients.
Carol Windell

Carol Windell

Business Manager
Carol joined IMC in 2008 bringing more than 25 years of experience in various executive support roles to the team.
Kathryn Fisher

Kathryn Fisher

Kathryn works within the Vibrant Nation community in ensuring influencer marketing campaigns are executed to surpass client standards. She has experience within advertising, branding and community engagement.

Examples of Our Work

Volante

Volante_Horizontal

Pfizer

Pfizer VN Live_Horizontal

Marie Callender’s

Marie Callender’s_Horizontal

L’Oreal

L'Oreal_Horizontal

Estring

Estring_Horizontal

Ziploc

CTI_Ziploc_Horizontal

Centrum

Centrum_Horizontal

Reddi-wip and Vibrant Nation

CS-Reddi-wip-hz - Web

Healthy Choice and Vibrant Nation

CS-Healthy Choice-hz - web

Rocky Mountain Chocolate Factory and Kellogg’s

RMCF-Case-Study-Web-Version

Cinnabon® and Mellace

cinnabon copy

Dole® and Target Foods

Dole Case Study

MILK-BONE® and Pet Brands

Milk Bone Case Study

Borghese® and Icon Eyewear

Borghese-Case-Study-1.30.14-Web-Version

Life Savers® and Unilever

Lifesavers Case Study

Get In Touch Today

We would love to hear from you!

Are we right for each other?

Get in touch with us today for more information.

Phone: 502-589-7655
E-Mail: info@imcpartnerships.com

Digital Marketing

Phone: 502-272-2412
E-Mail: kcrawford@vibrantnation.com

Brand licensing

Phone: 502-272-2406
E-Mail: ewickerham@imcpartnerships.com