About IMC Partnerships

IMC is a global agency that makes great products happen through its work in brand licensing IMC Licensing and new product development consulting and proprietary products SUM180.

Passionate and curious about branded products and partnerships, IMC has long been known for offering fresh thinking and creativity to its clients and partners, along with strategic and disciplined program execution.


With a roster of iconic brands going back to our founding in 1997, and a strong reputation for quality and integrity in the marketplace, IMC offers unique value to global companies and their brands seeking to extend their reach, innovate, and build new revenue streams through marketing  and/or strategic partnerships.

Brand Licensing, through our IMC Licensing division

Founded in 1997, IMC Licensing is a full-service, global brand licensing agency.

In our licensing work, making great products happen means making the right products happen. Our ideas are always informed by the marketplace and the latest consumer insights to ensure that an opportunity is sizable and sustainable.

With IMC’s established relationships and proprietary database of more than 20,000 manufacturers, brands, and retailers, we allow brands to enter new markets, leapfrog competitors, and grow in new and exciting ways.

New Products, through Consulting Services and Proprietary Products

Consulting Services: With over 19 years of experience launching new products and with the insights from Vibrant Nation, our online network of women 45+, IMC knows what it takes, including accessing valuable partners, to help our clients develop and launch new products. We can help you build strategy, execute consumer research, and guide you in partnership development in order to launch your great new product into the marketplace.

Proprietary Products: Recently IMC has created and launched SUM180, an online financial planning service that provides an online Plan, plus optional support from actual advisers. Derived from the insights from Vibrant Nation’s community of women 45+ about what is missing in the financial services industry and from the partnership capabilities of IMC, SUM180 has already achieved significant recognition (link to the In the news page, possibly repeat that graphic here) as an innovation in the financial planning market, with the first-ever online community of users providing support for users’ financial challenges.

Who We Are

We are a team of serial entrepreneurs, marketers, new product lovers, partnership and execution experts, and technologists who relish mixing our skills and relationships for clients and for ourselves to make new products happen, and get people talking about them.

Stephen R. Reily

Stephen R. Reily

Managing Director, Chairman & General Counsel
Marketing guru, legal scholar, and gifted communicator, Stephen Reily lives to find marketplace gaps and opportunities for new consumer offerings – and he loves turning people and companies who think like he does into IMC’s long-lasting partners.
Carla Dearing

Carla Dearing

Managing Director and CEO
Carla leads the growth strategy for IMC, including acquisitions of new capabilities that help our clients compete in today’s ever-changing marketplace.
Joe Pierce

Joe Pierce

As President of Vibrant Nation, Joe’s focused on making sure we deliver the best information, innovative solutions and world-class service to our customers.
Emily Wickerham

Emily Wickerham

Vice President, Client Services
Emily leads IMC’s client services, ensuring that our clients are in good hands. She has extensive product development experience and advises clients on brand strategy direction, marketing execution and trademarks.
Nancy DeFauw

Nancy DeFauw

Senior Director, Strategy & Research
Nancy brings 20 years of experience in developing successful growth strategies for a broad range of clients across multiple sectors including Discover Card, Allstate, DIRECTV, and the Cisco Foundation.
Beth Blakely

Beth Blakely

Senior Director, Digital Marketing
Creativity has always been the heart of Beth’s career. Her experience with writing, publishing, project development and management, marketing and recruitment have all come together in her role as Director of Digital Marketing at Vibrant Nation.
Julie Brown

Julie Brown

Sr. Director, Program Management
As a member of the IMC client services team, Julie focuses her efforts on program management services for our licensors and licensees. She has wide-ranging knowledge of the product development process, having launched a number of new products to market via licensing partnerships.
Kathryn Finn

Kathryn Finn

Manager, Program Management
Kathryn works on the SUM180 team as a project manager assisting with marketing, business development efforts and the internship program. She has experience within advertising, branding and community engagement.
Kasey Tyring

Kasey Tyring

Digital Marketing Manager
As Digital Marketing Manager, Kasey works to enhance the reach and engagement of Hello Vibrant!, the consumer-facing brand of Vibrant Nation. In this role, Kasey has a true pulse on what our client’s audience is talking about and reacting to on a daily basis. Kasey received her B.A. in Public Relations from Eastern Kentucky University.
Carol Windell

Carol Windell

Business Manager
Carol joined IMC in 2008 bringing more than 25 years of experience in various executive support roles to the team.

Examples of Our Work



Marie Callender’s





Reddi-wip and Vibrant Nation

Healthy Choice and Vibrant Nation

Rocky Mountain Chocolate Factory and Kellogg’s

Cinnabon® and Mellace

Dole® and Target Foods

MILK-BONE® and Pet Brands

Borghese® and Icon Eyewear

Life Savers® and Unilever

Get In Touch Today

We would love to hear from you!

Are we right for each other?

Get in touch with us today for more information.

Phone: 502-589-7655
E-Mail: info@imcpartnerships.com

Digital Marketing

Phone: 502-272-2412
E-Mail: kcrawford@vibrantnation.com

Brand licensing

Phone: 502-272-2406
E-Mail: ewickerham@imcpartnerships.com