About IMC Partnerships
IMC is a global agency that makes great products happen through its work in digital marketing (Vibrant Nation), brand licensing (IMC Licensing) and new product development consulting and proprietary products (SUM180). (link all)
Passionate and curious about branded products and partnerships, IMC has long been known for offering fresh thinking and creativity to its clients and partners, along with strategic and disciplined program execution.
With a roster of iconic brands going back to our founding in 1997, and a strong reputation for quality and integrity in the marketplace, IMC offers unique value to global companies and their brands seeking to extend their reach, innovate, and build new revenue streams through marketing and/or strategic partnerships.
Digital Marketing, through our Vibrant Nation division
Launched in 2008, Vibrant Nation has quickly grown into the leading network of women 45+, through our network of 1,000 bloggers with a reach of 50+ million and 90,000 community members engaged on our VibrantNation.com site.
Having literally written the book on women 45+, Vibrant Nation knows what great products these women want, and we know how to get them talking about them, too. We harness the collective voice of vibrant women everywhere to make an impact on issues that are important to us and on the products and services that we need and love.
Serving top agencies and brands, Vibrant Nation provides content creation and amplification services. Through VibrantNation.com, we offer products and ads to reach consumers directly.
Brand Licensing, through our IMC Licensing division
Founded in 1997, IMC Licensing is a full-service, global brand licensing agency.
In our licensing work, making great products happen means making the right products happen. Our ideas are always informed by the marketplace and the latest consumer insights to ensure that an opportunity is sizable and sustainable.
With IMC’s established relationships and proprietary database of more than 20,000 manufacturers, brands, and retailers, we allow brands to enter new markets, leapfrog competitors, and grow in new and exciting ways.
New Products, through Consulting Services and Proprietary Products
Consulting Services: With over 19 years of experience launching new products and with the insights from Vibrant Nation, our online network of women 45+, IMC knows what it takes, including accessing valuable partners, to help our clients develop and launch new products. We can help you build strategy, execute consumer research, and guide you in partnership development in order to launch your great new product into the marketplace.
Proprietary Products: Recently IMC has created and launched SUM180, an online financial planning service that provides an online Plan, plus optional support from actual advisers. Derived from the insights from Vibrant Nation’s community of women 45+ about what is missing in the financial services industry and from the partnership capabilities of IMC, SUM180 has already achieved significant recognition (link to the In the news page, possibly repeat that graphic here) as an innovation in the financial planning market, with the first-ever online community of users providing support for users’ financial challenges.
Who We Are
We are a team of serial entrepreneurs, marketers, new product lovers, partnership and execution experts, and technologists who relish mixing our skills and relationships for clients and for ourselves to make new products happen, and get people talking about them.
Stephen R. Reily
Managing Director, Chairman & General Counsel
Managing Director and CEO
Vice President, Client Services
Vice President, Partner Development
Senior Director, Strategy & Research
Senior Director, Digital Marketing
Director, Program Management
Manager, Program Management
Examples of Our Work
Reddi-wip and Vibrant Nation
Healthy Choice and Vibrant Nation
Rocky Mountain Chocolate Factory and Kellogg’s
Cinnabon® and Mellace
Dole® and Target Foods
MILK-BONE® and Pet Brands
Borghese® and Icon Eyewear
Life Savers® and Unilever
Get In Touch Today
We would love to hear from you!